01PRINCIPLE
AI is the production layer
We use it to remove grind across creative, demand, and ops — not as a badge. If a human does it better, the human does it.
Creative-led growth for D2C brands.
An AI-powered
growth studio,
run by a builder.
dongolabs is the studio. Everything else — personal portfolio, side products, agent experiments — sits behind the work, not in front of the brand. We exist because agencies talk AI and ship templates; we ship go-to-market systems for teams across the US, UK, Australia, and the Middle East.
AI-powered GTM · Creative + demand + product in one room · US · UK · AU · Middle East
One person ships the system. Everyone else is overhead.
Amit doesn't run dongolabs from a distance — he's in the work. Every engagement feels like a senior in-house GTM team with AI as the production layer.
IN PRACTICE
Amit is an accredited builder who ships products, growth systems, and production AI agents. His rule for the studio is simple: every engagement should feel like a senior in-house GTM team with AI as the production layer — creative, demand, and product in one room.
Personal writing and experiments live elsewhere; client work ships under dongolabs. The studio is the product. The trail is optional.
The operating principles behind every engagement.
These aren't decorative values on a deck. They're the constraints that decide what we take on, how we price, and when we say no.
02PRINCIPLE
Taste is the moat
Tools are cheap. Judgment about what's worth shipping is scarce — that's where we spend.
03PRINCIPLE
GTM as one system
Creative, demand, brand, and product sit together. Handoffs between vendors are where good ideas go to die.
04PRINCIPLE
Earn the next dollar
We'd rather tell you to spend less than let a weak campaign ride on hope.
Borderless operation. Local fluency.
We ship GTM systems worldwide — async handovers keep the work moving across timezones, and regional fluency means the message lands where it matters.
01
United States
Primary base — live sprints run on US timezones.
02
United Kingdom
Fluent in UK search behaviour and compliance.
03
Australia
APAC reach with async handovers.
04
Middle East
Regional voice, global production standards.
We serve clients across all four regions from one connected studio — no timezone theatre, no handoff tax.
See regional details05 / THE SYSTEM
Creative, demand, brand, and product — one room.
dongolabs runs the whole GTM motion with AI on the repetitive work so people stay on the decisions that move revenue.
A typical agency sells one slice. We connect creative production, paid learning, Shopify conversion, and AI operations into one loop that compounds.
06 / YOUR FIRST MOVE
Want a builder's read on your GTM? Bring the problem.
Send the store and a few current ads. We'll identify the most expensive break between creative, media, and conversion — then return a prioritized first move.
- Creative fatigue and angle review
- Campaign-to-store message check
- Prioritized next-test directions
- An honest fit read across creative, demand, and the wider growth system