Performance diagnosis
Tracking, economics, creative inventory, funnel leaks.
Demand · Performance
Performance marketing judged on revenue math — not vanity dashboards.
Performance marketing is not 'run ads.' It is a closed loop of offer, creative, media, and conversion — with someone willing to kill what does not work.
dongolabs runs demand as operators: we would rather recommend lower spend than babysit a weak campaign for optics.
We will recommend spending less when the math is weak. No invented case studies.
In practice
How this actually shows up in a real engagement.
We start with unit economics and tracking integrity. If the pixel lies, every optimization is theater.
Channel mix follows the job: prospecting vs retargeting, brand search vs competitor conquest, Meta learning vs Google intent — not a trend deck.
Creative supply is part of performance. Accounts starve when media ops and production do not share a scorecard.
Weekly rituals force decisions: budget shifts, kill lists, next tests. Monthly decks without decisions are status, not growth.
Fully loaded CAC includes production and tooling when it matters — so finance and growth argue from the same number.
Who it's for
Operators who need a system — not a one-off deliverable.
- Ecommerce and lead-gen brands with real media budgets
- Founders who need one team on media + creative + landers
- Operators tired of agencies that report impressions as success
Honestly not the best fit if…
- You want guaranteed ROAS without sharing offer or unit economics
- You refuse to fix tracking or landing friction
- You need brand PR campaigns with no commercial scorecard
What you get
Deliverables that connect to the rest of GTM.
Each line item is designed to hand off cleanly into creative, demand, brand, or product — not sit in a silo.
Channel and budget architecture
Where learning spend and scale spend live.
Weekly optimization + decision log
What changed and why — in plain language.
Creative feedback loop
Scorecards that tell production what to make next.
Landing and offer alignment
Continuity between ad promise and conversion surface.
Outcomes we optimize for
Numbers and behaviors — not vanity theater.
- Clearer efficiency read with trustworthy conversion data
- Faster kill/scale cycles on campaigns and creative
- Less wasted spend on broken funnels
- One narrative across media, creative, and site
How we work
A clear loop — diagnose, ship, measure, compound.
01
Audit
Access, tracking, historical spend, conversion path.
02
Plan
30-day learning agenda with kill criteria.
03
Operate
Daily/weekly ops with documented decisions.
04
Compound
Expand winners; restructure losers; update creative demand.
Common failure modes
What we see break — and how we refuse to repeat it.
Optimizing a lie
Bad attribution makes good teams look stupid and bad campaigns look fine.
Media without creative supply
You cannot optimize emptiness.
Scale before offer clarity
Cheap clicks into a muddled offer just scale confusion.
Investment
How this is usually scoped.
Monthly retainer sized by channel complexity and creative needs. Media spend is separate. See /services#investment for ranges.
Full ranges live on the services investment section. Quotes follow diagnosis — not a menu price list.
Performance Marketing FAQ
Straight answers
No theater — just how this service actually runs inside an AI-powered GTM studio.
Which channels?
Primarily Meta and Google; TikTok and others when the ICP and creative supply justify them.
Do you need full account access?
Yes for real optimization. View-only audits are possible first, but ops needs proper roles.
How do you report?
Decision-oriented: efficiency, learning progress, what died, what scales — not vanity galleries.
Can you work with our in-house designer?
Yes. We define the scorecard and briefs; your team can produce if volume and quality hold.
Keep reading
Related pages and playbooks
Ready to run this as part of one GTM system?
Tell us the outcome. We'll name whether this lane is first — or if something else is leaking harder.
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