01CAPABILITY
AI property & tour video
Creator-style walkthroughs and renders at volume, finished by an editor who knows what sells.
Explore in the stack ↗Pre-tuned to how this market buys.
Real estate GTM that sells units before launch weekend.
Developers and brokers win or lose on the first scroll. We pair AI property video with sharp local SEO and launch paid so the right units find the right buyers before the campaign ends — not six weeks after.
Real Estate GTM · Creative + demand + product · AI-powered execution
One motion across creative, demand, and product.
The operating loop is the same. The angles, proof, and channel mix change to how this market actually buys.
- 01↘
Pre-launch hype
AI property and tour video plus creator-led neighbourhood content builds demand before a single unit is released.
- 02↘
Local SEO that ranks
Project and area pages optimized for 'apartments in [area]' intent — the searches that convert to viewings.
- 03↘
Launch performance
Meta and Google paid scoped to the buyer profile and the inventory, judged on qualified leads, not clicks.
- 04↘
Always-on nurture
WhatsApp and email flows that move a prospect from enquiry to viewing to reservation.
The stack, applied to your industry.
Creative production, paid learning, Shopify conversion, and AI operations — tuned for real estate.
02CAPABILITY
Local & technical SEO
Project pages and area intent that earn rankings and hold them through launch.
Explore in the stack ↗03CAPABILITY
Lifecycle (WhatsApp & email)
Nurture flows that turn enquiries into viewings and reservations.
Explore in the stack ↗04CAPABILITY
Web & landing builds
Fast project sites and booking flows that convert paid traffic on launch day.
Explore in the stack ↗What this market rewards, and what it penalises.
Regulation, buying cycle, and channel reality for this industry in India — the constraints the plan is built against.
RERA is not paperwork — it is your strongest trust signal
Section 3(1) of the Real Estate (Regulation and Development) Act, 2016 prohibits any advertising, marketing, or selling without prior RERA registration. Section 3(2) requires every ad to display the RERA registration number and authority website prominently. Penalty for non-compliance: up to 10% of estimated project cost.
We treat RERA registration as a marketing asset. Displaying it prominently — with a link to the Raj-RERA authority — signals legitimacy to buyers who have been burned by delayed projects. Most competitors bury it in fine print.
The buyer journey is six to eighteen months, not a click-to-buy
A property purchase runs awareness → site visit → shortlist → financial due diligence → booking over roughly six to eighteen months. The buyer compares two to four projects, visits physically, and involves family in the decision. Digital's job is to win the site visit and survive the shortlist.
We build for that cycle: project-level content answering carpet area, possession timeline, RERA status, construction stage, and pricing honestly; retargeting that survives months of deliberation; and automation that follows up without nagging.
Broker networks are partners, not enemies — but you need a direct path too
Broker networks remain a significant distribution channel in Indian real estate. We do not replace them. What we build is a parallel direct path: project-level SEO, Google Ads on 'flat in Jaipur', '3BHK in [locality]' queries, and a site that actually converts walk-in traffic into leads.
The direct path means you own the lead data, the follow-up, and the relationship — even if a broker also brought the buyer.
What the data says about real estate in India.
We do not publish numbers we cannot point at.
- 5% / 39%
growth in Jaipur housing sales volume and value respectively in 2024 — the market is moving upmarket.
- 25% Growth
in Q1 FY27 sales for Rajasthan-based luxury developers — premium segment outpacing mass market.
- 10% Penalty
of estimated project cost for advertising without RERA registration — Section 3(2) of the RERA Act 2016.
RERA Act 20162016
- 6–18 Months
typical buyer decision cycle for a property purchase — digital must win the site visit and survive the shortlist.
The markets we focus this playbook on.
- Jaipur (residential & commercial hub)
- Jodhpur (emerging residential market)
- Udaipur (hospitality & resort plots)
- Delhi NCR (investor corridor)
Why real estate teams pick dongolabs.
- Project-level content answering RERA number, carpet area, possession, and pricing — the queries buyers actually type.
- RERA registration treated as a trust signal, not a legal footnote.
- Site-visit-first metrics: cost per qualified visit, not cost per click.
- Broker-network-compatible: direct path that coexists with distribution partners.
Not the right call if…
- You want to make possession timeline or price-appreciation claims you cannot substantiate
- You are not RERA-registered and do not intend to be
- You expect guaranteed sales without fixing the site-visit-to-booking conversion path
Based in Jaipur? There's a local version of this playbook.
Named neighbourhoods, local regulation, and the channels that actually work in the city — rather than a national page with the city name swapped in.
Real Estate Marketing in Jaipur
GTM studio for Jaipur's property developers — project-level demand, RERA-compliant digital presence, and AI automation built for a long-cycle, high-consideration purchase.
Read the Jaipur playbook ↗10 / PRACTICAL ANSWERS
Real Estate GTM — answered
Plain answers about how dongolabs runs go-to-market for real estate.
01Do you build real estate project websites?
Yes. dongolabs builds fast project and developer sites with booking flows, and pairs them with AI property video and local SEO so launch paid traffic lands somewhere that converts.
02Can you run paid campaigns for property launches?
Yes. We run Meta and Google paid for real estate launches, scoped to the buyer profile and inventory, and judged on qualified leads rather than vanity clicks.
03How does AI video help real estate marketing?
AI generates tour-style and lifestyle video at volume so you can test many hooks and property angles before launch weekend — without a film crew on retainer.
11 / YOUR FIRST MOVE
Ready to run real estate GTM as one system?
Tell us where buyers are and what's leaking. We'll name the first move — creative, media, conversion, or operations.
- Creative fatigue and angle review
- Campaign-to-store message check
- Prioritized next-test directions
- An honest fit read across real estate growth, creative production, and conversion