Account rebuild or optimize
Structure that supports testing without chaos.
Demand · Paid media
Paid media with creative supply and conversion honesty.
Paid media is leverage only when creative and conversion keep up. We refuse to scale spend into silence — broken pixels, mismatched landers, or three stale ads.
Accounts are structured for learning: clear naming, clean conversions, and a weekly decision ritual.
We will recommend spending less when the math is weak.
In practice
How this actually shows up in a real engagement.
Audits cover spend history, tracking integrity, and creative inventory health before we talk scale.
Hypothesis plans define what we will learn in thirty days — not only what we will spend.
Optimization is decision-heavy: budgets, audiences, creative rotation with reason codes written down.
Creative scorecards tell production what to make next so the account never starves of tests.
Google and Meta get different jobs. Blurring intent search with cold social creative is a classic efficiency leak.
Who it's for
Operators who need a system — not a one-off deliverable.
- Brands with spend and unstable efficiency
- Teams launching new offers who need controlled tests
- Operators who want media and creative in one conversation
Honestly not the best fit if…
- You want set-and-forget with zero creative refresh
- You will not grant proper ad account access
- You need guaranteed ROAS contracts without economics transparency
What you get
Deliverables that connect to the rest of GTM.
Each line item is designed to hand off cleanly into creative, demand, brand, or product — not sit in a silo.
Conversion setup QA
Events and values you can trust for decisions.
Weekly optimizations
Budgets, audiences, creative rotation with a written log.
Creative scorecards
What to make next, not only what spent.
Cross-channel notes
When Google, Meta, or landing changes affect the other.
Outcomes we optimize for
Numbers and behaviors — not vanity theater.
- More stable learning and scale phases
- Fewer wasted dollars on dead creative
- Transparent weekly decisions finance can follow
- Tighter loop between media and production
How we work
A clear loop — diagnose, ship, measure, compound.
01
Access & audit
Spend history, tracking, creative inventory.
02
Hypothesis plan
What we will learn in 30 days.
03
Execute
Ship tests, protect winners, kill losers.
04
Review
Fully loaded read: media + production + site.
Common failure modes
What we see break — and how we refuse to repeat it.
Scaling broken tracking
You will scale lies.
Ignoring creative half-life
Platforms fatten CPM when ads stale out.
One landing for every promise
Mismatched landers tax CAC hard.
Investment
How this is usually scoped.
Monthly management fee; media spend separate. Creative production often bundled. See /services#investment.
Full ranges live on the services investment section. Quotes follow diagnosis — not a menu price list.
Paid Media FAQ
Straight answers
No theater — just how this service actually runs inside an AI-powered GTM studio.
Do you take a % of ad spend?
Engagement models vary by scope. We discuss structure on the call — transparency over surprise markups.
Meta, Google, or both?
Usually both when budgets support clean learning; we can start where the leak is loudest.
How often do you report?
Weekly decision notes plus a deeper monthly review. Real-time panic Slack is not a strategy.
Can you inherit a messy account?
Yes. Rebuilds are normal; we document what we change and why.
Keep reading
Related pages and playbooks
Ready to run this as part of one GTM system?
Tell us the outcome. We'll name whether this lane is first — or if something else is leaking harder.
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