Direct ProjectEcommerce

Global Desi

Bohemian-inspired women's fashion ecommerce — part of the Anita Dongre group.

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RESULTS

Mobile conversion doubled after UX overhaul

6-week sprint
+104%Mobile conversionMobile-specific UX improvements
-31%Cart abandonmentStreamlined checkout flow
+45%Session durationImproved product discovery

Overhauled the mobile shopping experience for Global Desi — simplified navigation, faster product filtering, and a streamlined checkout that cut cart abandonment by nearly a third.

PROJECT CONTEXT

What this engagement was built to do.

This Fashion & Apparel engagement focused on ecommerce development, performance optimization, mobile ux. The work combined fashion, women's wear, bohemian into a practical delivery rather than a standalone asset.

The project was delivered as a direct project engagement.The live project and any documented outcomes are linked on this page so the work can be evaluated in context.

The useful question is not whether the output looks polished in isolation. It is whether the chosen ecommerce development supports the commercial or audience outcome the project needed.

Use the related work below to compare adjacent industries, delivery types, and outcomes before deciding which kind of engagement fits your brief.

Live project

https://www.globaldesi.in/

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