Direct ProjectEcommerce

Global Desi

Bohemian-inspired women's fashion ecommerce — part of the Anita Dongre group.

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RESULTS

Mobile conversion doubled after UX overhaul

6-week sprint
+104%Mobile conversionMobile-specific UX improvements
-31%Cart abandonmentStreamlined checkout flow
+45%Session durationImproved product discovery

Overhauled the mobile shopping experience for Global Desi — simplified navigation, faster product filtering, and a streamlined checkout that cut cart abandonment by nearly a third.

Live project

https://www.globaldesi.in/

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