Direct ProjectEcommerce

Sougat Paul

Celebrity fashion designer's official ecommerce — haute couture and prêt collections.

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RESULTS

Designer direct-to-consumer channel from zero to ₹12L/month

4-week build + 8 weeks growth
₹12L+Monthly revenueWithin first 3 months
₹45,000Avg. order valueLuxury positioning maintained
+280%Organic trafficSEO + lookbook content strategy

Launched Sougat Paul's first owned ecommerce channel — transitioning from marketplace-only sales to a direct relationship with customers, commanding luxury AOV through editorial-quality product presentation.

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https://sougatpaul.com/

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