Direct ProjectEcommerce

Sougat Paul

Celebrity fashion designer's official ecommerce — haute couture and prêt collections.

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RESULTS

Designer direct-to-consumer channel from zero to ₹12L/month

4-week build + 8 weeks growth
₹12L+Monthly revenueWithin first 3 months
₹45,000Avg. order valueLuxury positioning maintained
+280%Organic trafficSEO + lookbook content strategy

Launched Sougat Paul's first owned ecommerce channel — transitioning from marketplace-only sales to a direct relationship with customers, commanding luxury AOV through editorial-quality product presentation.

PROJECT CONTEXT

What this engagement was built to do.

This Fashion & Luxury engagement focused on ecommerce development, brand website, lookbook integration. The work combined fashion designer, luxury, couture into a practical delivery rather than a standalone asset.

The project was delivered as a direct project engagement.The live project and any documented outcomes are linked on this page so the work can be evaluated in context.

The useful question is not whether the output looks polished in isolation. It is whether the chosen ecommerce development supports the commercial or audience outcome the project needed.

Use the related work below to compare adjacent industries, delivery types, and outcomes before deciding which kind of engagement fits your brief.

Live project

https://sougatpaul.com/

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